The Eina Specialisation Diploma in Creative Illustration and Visual Communication Techniques offers an analysis and practical look at the use of illustration in projects for the fields of the press, advertising and graphic design, as well as the exploration of new languages and the creation of experimental proposals.
→ Download the information guide
→ Request an interview
→ From October 5, 2026 to June 30, 2027
→ Mondays (some), Tuesdays and Thursdays, from 5pm to 8pm
→ Onsite - 30 ECTS
→ Price/credit: €157. Total program price: €4,710
→ Language: Spanish
→ Registration open
Presentation of the illustration course
This diploma program systematizes professional practices, allows you to acquire skills in traditional and advanced techniques, and offers a career in the industry, focusing on advertising agencies, media outlets, design studios, and publishing companies.
The illustration course is designed to enhance visual expression from a contemporary and professional perspective. Throughout the program, students delve deeper into illustration as a communication tool, develop skills for tackling real-life assignments, and encourage experimentation with new graphic languages.
Studying illustration at Eina means doing so in a creative and interdisciplinary environment, with a training program that integrates artistic practice, theoretical analysis, and mastery of visual communication techniques applied to editorial, cultural, and commercial contexts.
Who is it for?
Illustration has become an essential visual resource in the media (whether print, audiovisual, or digital) and therefore serves as a catalyst that brings together and connects the different origins, concerns, ambitions, and ways of doing things that coexist in such a diverse sector.
Recipients
- Graduates in Design.
- Graduates in Fine Arts.
- Graduates in Advertising and Public Relations.
- Graduates in Audiovisual Communication.
- Professional or academic with proven experience.
Student profile
This course is designed for people with visual and narrative concerns, interested in exploring the language of illustration from a contemporary, professional and communicative perspective.
Artistic sensibility, conceptual curiosity, and the desire to apply creativity in projects that connect with diverse audiences through drawing, image and graphic storytelling are especially valued.
Career opportunities
The Diploma in Creative Illustration and Visual Communication Techniques prepares you for a versatile career in the visual and graphic arts field, with real job opportunities in the creative and cultural sectors.
The main career opportunities include:
- Illustration for press and periodical publications such as newspapers and magazines.
- Creation of merchandising and own brand, in the field of advertising and institutional communication.
- Creation of large format projects (mural) and urban intervention.
- Illustration for literary and narrative publications.
- Creation of self-published and self-illustrated books for children and adults.
- Collaboration in theatre and audiovisual projects of different types.
- Creation of own work as an artist and collaboration with art galleries and museums.
- Teaching in the field of illustration and drawing.
Course objectives
The main objective of the Diploma in Creative Illustration and Visual Communication Techniques is to train professionals capable of visually communicating ideas, stories, and concepts through drawing, adapting to the languages and formats of contemporary publishing, graphic design, and audiovisual media.
The training seeks to:
- Develop a solid, personal, and professionally coherent illustrative practice.
- Depth an understanding of traditional and advanced illustration techniques.
- Empower students to apply illustration as a narrative and visual communication tool.
- Encourage experimentation and the creation of their own and collaborative projects.
- Provide tools for professional integration in fields such as the press, advertising, graphic design, and publishing.
Illustration course curriculum
The Eina illustration course curriculum combines practice, technique, and critical reflection to offer comprehensive training in creative illustration. The program's structure allows for the development of applied projects, mastery of visual communication techniques, and acquisition of conceptual tools to address diverse professional challenges.
Practical projects
This training axis focuses on the development of illustrations applied to different professional and creative contexts:
- Press illustration projects
Analysis of the use of illustration as a visual resource applied to the press. Review of outstanding examples. Creation and development of applied projects, fictional or real, of illustrations for newspapers. - Illustration projects for advertising and graphic design
Analysis of the use of illustration as a visual resource applied to graphic advertising. Review of outstanding examples. Creation and development of applied projects, fictional or real, of illustrations for advertising. - Experimental projects
Exploration of new visual languages through the development of two projects: a personal illustrated album project based on proposed texts and an illustration project for a short literary fictional text. Planning and work methodology. Analysis of literary and visual narration. Creation of characters. Identification of personal style and adaptation of tone to content and reader.
Traditional and advanced techniques
The program offers a practical immersion in visual communication techniques, combining tradition and avant-garde:
- Drawing: alternative techniques
Exploration of different drawing techniques and styles. - Printing techniques
Exploration of different collage techniques and styles. - Painting
Exploration of different painting techniques and styles. - Volumetric illustration
Exploration of techniques with mixtures of materials and 3D elements. - Digital illustration
Exploration with computer applications and vectors. - Animation
Basic exploration of the elements and techniques of animated images.
Theory and analysis of the image
A critical and contextual background is provided on illustration and its role in contemporary visual communication:
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History, theory, and criticism of illustration
Analysis of the evolution of illustration as a graphic resource: formal characteristics and communicative purposes. Identification of styles and study of the work of prominent illustrators. Practice of critical analysis of illustrated work and the role of the illustrator.
Teaching Staff
The Diploma in Creative Illustration and Visual Communication Techniques has a teaching team made up of illustrators, designers, and graphic and visual professionals with extensive professional and teaching experience.
- Aina Bestard
- Mariona Cabassa
- David Cid
- Isabel del Río
- Jordi Duró Trouillet
- Adrià Galicia
- Sara Lorite
- Claudio Molina
- Alexis Rom
- Gino Rubert
- Manel Rubiales
- Gabriela Rubio
- Cristina Spanò
- Philip Stanton
- Jeffrey Swartz
Basic data
Title
Specialisation Diploma in Creative Illustration and Visual Communication Techniques by the UAB
Calendar and timetables
Start: October 6, 2025
End: June 29, 2026
Hours: Mondays (some), Tuesdays and Thursdays, from 5pm to 8pm
Modality: Onsite. 210 hours of classroom teaching and 540 hours of autonomous work
Duration and credits
Duration: 1 academic year
Credits: 30 ECTS
Location
Eina Centre Universitari de Disseny i Art de Barcelona
Passeig Santa Eulàlia, 25 · 08017 Barcelona
Sortida 9 Ronda de Dalt
Bus: H2 / H4 / V3 / V7 / V9 / 68 / 75 / 130
FGC: Peu del Funicular / Sarrià / Reina Elisenda
Discounts, fees and payment options
20% discount for:
- Former students who have completed a Graduate, Bachelor's, Master's or Postgraduate programme at Eina
10% discount for:
- Current students of Eina
- Staff from CICAT partner companies
- Members of the Catalan Association of Art Critics (ACCA)
- Members of the Association of Museologists of Catalonia (AMC)
- Members of the Association of Professional Illustrators of Valencia (APIV)
- Members of the Professional Association of Illustrators of Catalonia (APIC)
5% discount for:
- UAB Alumni
- Consult the fees for all UAB-specific studies (Masters, Postgraduate and UAB courses)
Single payment option:
- 100% at the time of acceptance (to guarantee the reservation of a place, payment must be made within 10 days of being accepted).
Installment payment option:
- 50%: at the time of acceptance (to guarantee the reservation of a place, payment must be made within 10 days of being accepted)
- 50%: before July 31
For further details check on academic info.
Contact and registration
Email: postgraus@eina.cat
Telephone: +34 93 203 09 23
Blog: einaillustracio.blogspot.com
Instagram: @einailustracion
Facebook: einaillustracio
X: @CreativaEina
Registration
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- Ilustración en Eina (2022/2023)
- Ilustración a tres bandas (2021/2022)
- Something about us (2020/2021)
- Hogar (2019/2020)
- Retrato hablado (2018/2019)
- Don't Erase (2017/2018)
- Bajo la Piel (2016/2017)
- Backstage Pass (2015/2016)
- Welcome to the jungle (2014/2015)
